Mobile Focus And Money Saving Ideas

Skinny Mobile approached me with a single budget and an objective. The objective was to make a season of videos that could live on both their website and social channels (Facebook and Instagram). The key was to have a mobile driven theme, highlight money saving tips in everyday life and provide a quirky/funny element to the concept. My idea for this project was to show basic 'Life Hacks' that used a mobile phone. By combining a Skinny Mobile to an everyday object, we increased the viewers quality of life with the cost. My original idea was to use talent for the arms but to add to the 'quirky' objective, I decided to use cardboard prints on wooden sticks.

Strategy - Concept - Director - QA