There is a wealth of opportunity for companies in the healthcare industry to use video to communicate complicated information simply and succinctly, increase brand awareness and boost sales. From new product launches and explainer videos to a more complex video content plan consisting of a series of videos, CapCo can help you communicate your healthcare messages clearly and concisely, particularly when talking to non-specialist audiences.
As a small, friendly business video production company based in Surrey, we are always keen to meet potential clients in person to discuss the best ways to market your business online by utilising the power of video content. We don’t charge for meeting up, for coming up with ideas or for getting there. We only charge for the production of our videos, which makes our rates extremely competitive.
If you work in the healthcare industry and are keen to experience the tangible benefits that incorporating original business videos into your marketing plan can bring, please get in touch. Our experienced videographers approach every new project with empathy and sensitivity to enable you to tell your story in a way that will resonate strongly and authentically with your audience.
As a world-leading manufacturer and supplier of prosthetic limbs, orthotic supports and wheelchairs, Ottobock already has a great website with lots of valuable content. Keen to find out how video could improve their offering further, we created a simple explainer video illustrating how easy it is to put a rigid frame wheelchair into a car. Since its creation, Ottobock has used the video in multiple ways. Its short length made it a very shareable social media video, while on the website it was used to articulate the features of this particular wheelchair. It is also regularly used for staff training purposes.
Dorset Orthopaedic got in contact with CapCo because they were keen to explore how they could expand their online presence and increase engagement on social media using corporate videos that don’t look or sound anything like a traditional promotional video. We travelled down to Dorset with a notebook full of ideas for fresh, innovative content that would engage existing and potential customers whilst underpinning the company’s reputation as one of the leading suppliers of prosthetic and orthotic services in the UK. In this social media video, which formed part of a series of 20 videos created specifically for Facebook and Instagram, staff member Beth gives her top three physio tips for staying healthy in less than 60 seconds.
Donated by CapCo to highlight the current shortage of nurses in the NHS, this beautiful vignette captures the emotive power of video in its most stripped-back form. Featuring Georgia – a nurse who recently left her native New Zealand to work in the UK – talking openly and passionately about why she chose to enter the nursing profession, what being a nurse means to her and why she continues to devote her life to caring for others, this short video shows just how powerful a video for business can be. To accompany this moving corporate video, we also came up with the hashtag #nurseshavestories to allow other NHS workers to share their experiences.